Concetta Lauriero – Italian furniture designer Vero

Concetta Lauriero

The Vero brand has been on the market for almost 20 years. It develops, changes, improves. It observes trends, seeks inspiration and introduces innovations. It is the answer to the needs of contemporary interiors – their owners and users.

 

That is why today we are proud to present a new edition of the brand, combining genuine Italian design with solid local craftsmanship. Its face is Concetta Lauriero, the Italian designer of Vero furniture. The Vero brand has been working with Concetta for many years – she is a regular member of the Vero design team. So she knows the brand and the company very well.

"I only put my designs in good hands”.

Concetta Lauriero
Italian Vero furniture designer

The production process of Vero furniture itself takes place in Poland, in a Polish factory with a long history and with Polish employees who are proficient in their craft.
Hence the brand’s new slogan: MAESTRIA di SOFÀ – because in order to achieve harmony and balance between form and function, beauty and comfort, artistry is required on the one hand, and proficiency in craftsmanship on the other.


The Vero brand adapts to the needs and expectations of its customers. Vero is bespoke furniture – here the customer decides on the final look and form. Natural, high-quality grain leather with a beautiful, clearly visible texture – or a wide range of fabrics in a full colour palette. Vero furniture has a modern modular design. Functional two-, three- and multi-person sofas are created here through the appropriate combination of modules – depending on the needs and layout of the interior or the tastes and preferences of its inhabitants.

Information

Concetta Lauriero

The Vero brand has been on the market for almost 20 years. It develops, changes, improves. It observes trends, seeks inspiration and introduces innovations. It is the answer to the needs of contemporary interiors – their owners and users.

 

That is why today we are proud to present a new edition of the brand, combining genuine Italian design with solid local craftsmanship. Its face is Concetta Lauriero, the Italian designer of Vero furniture. The Vero brand has been working with Concetta for many years – she is a regular member of the Vero design team. So she knows the brand and the company very well.

"I only put my designs in good hands”.

Concetta Lauriero
Italian Vero furniture designer

The production process of Vero furniture itself takes place in Poland, in a Polish factory with a long history and with Polish employees who are proficient in their craft.
Hence the brand’s new slogan: MAESTRIA di SOFÀ – because in order to achieve harmony and balance between form and function, beauty and comfort, artistry is required on the one hand, and proficiency in craftsmanship on the other.


The Vero brand adapts to the needs and expectations of its customers. Vero is bespoke furniture – here the customer decides on the final look and form. Natural, high-quality grain leather with a beautiful, clearly visible texture – or a wide range of fabrics in a full colour palette. Vero furniture has a modern modular design. Functional two-, three- and multi-person sofas are created here through the appropriate combination of modules – depending on the needs and layout of the interior or the tastes and preferences of its inhabitants.

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