About Vero
Vero is nearly 25 years of authentic craftsmanship — a legacy of bespoke furniture making. It’s a tribute to the work of human hands, to true mastery and the artistry of singular, non-mass-produced pieces. It’s also the talent of Italian designer Concetta Lauriero, a permanent member of Vero’s creative team. Here, her sketches come to life in the hands of master craftsmen, and her ideas are brought to fruition with the same care with which they are conceived. Vero is the fusion of top-tier Polish craftsmanship and the finest Italian design.
Vero was founded in 2002 in Dobrodzień (Opole Silesia) — a region renowned for its production of upholstered furniture, and earlier, especially for its wooden craftsmanship. It was this rich carpentry tradition that inspired the first Vero-branded lounge furniture models — Perła and Ambra — to be built on visible, meticulously crafted, decorative wooden frames.
From the very beginning, the brand’s name has reflected a promise made by its founders. Vero means “true” — a value embodied in both the materials used (such as genuine full-grain leather) and, above all, in the craftsmanship itself. To this day, Vero furniture continues to be produced in the Opole Silesia region, in a factory where bespoke furniture has been crafted for over 50 years.
Today, furniture from the Vero collection is available at numerous locations throughout Europe — including several flagship showrooms in major Polish cities. But Vero’s growth extends far beyond Poland, with the brand gaining recognition internationally. Since 2006, Vero has regularly showcased its latest collections at international interior design fairs, sparking interest among global partners. As a result, Vero furniture is now available in many countries around the world.
Vero furniture is created by a dedicated design team, with Italian designer Concetta Lauriero as a permanent member. Concetta entrusts her designs only to skilled hands — which is why a key factor in the collaboration was the fact that Vero’s entire production process takes place in Poland, in a long-established factory, with experienced Polish craftsmen who excel in their trade.
Concetta Lauriero’s designs are defined by a flawless sense of style and a deep understanding of user needs. This is the essence of the brand’s motto: MAESTRIA di SOFÀ — because achieving harmony and balance between form and function, beauty and comfort, requires both artistic vision and masterful craftsmanship.
Vero adapts to the needs and expectations of its clients. These are bespoke creations — the final shape and appearance of each piece is decided by the customer. Choose from natural, premium full-grain leather with a beautifully pronounced texture, or a rich selection of fabrics in a full spectrum of colors. Vero furniture features a modern modular structure. Functional two-, three-, or multi-seater sofas are created by combining modules to suit the layout of the space and the preferences of its inhabitants.
Because Concetta Lauriero believes that the true measure of her work lies in the admiration and appreciation of those who live with it.
